The new logo and slogan of Vietnam Tourism (Vietnam Timeless Charm) were approved by the minister of Ministry of Culture, Sports and Tourism to be used officially for the National Tourism Promotion Programme during 2012 - 2015. Vietnam National Administration of Tourism (Ministry of Culture, Sports and Tourism) encourages all Culture, Sports and Tourism Departments, enterprises within the Tourism Sector and other relevant stakeholders to use the logo and slogan in marketing and promotion activities to  enhance Vietnam Tourism’s visibility and competitiveness, and to help attracting more international tourists to Vietnam.

On January 16, 2012, The Tourism and Hospitality Committee of the European Chamber of Commerce in Vietnam (EuroCham) sent a letter to Minister of Culture, Sports and Tourism of Vietnam Hoang Tuan Anh to congratulate Vietnam's New Tourism Logo and Slogan (period 2012-2015).

"Vietnam-Timeless charm" and the five colorful petal lotus have just been approved by the Minister of Culture, Sports and Tourism to be the new slogan and logo of National Tourism Promotion program in the period 2012-2015.