Sun Group to cooperate with Curio Collection by Hilton in this luxury brand’s debut in Viet Nam

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Set to open in 2023, La Festa Phu Quoc, Curio Collection by Hilton will represent Hilton’s inaugural high-end resort in Viet Nam.

Sun Group and Hilton Group, on November 19, 2021, at the “Mediterranean town” complex (South of Phu Quoc), officially signed a management agreement to launch La Festa Phu Quoc resort under Curio Collection by Hilton

The new resort will be located within the Sun Premier Village Primavera attraction at Sun Group’s “Mediterranean town” complex that reflects elements of the Italian town of Amalfi. In addition to its favourable location, the resort will benefit from a system of high-class architectural works and tourism projects.

The complex is within close proximity to Hon Thom Cable Car Station - “the longest sea-crossing cable car in the world” and the most famous tourist destination in Phu Quoc. Additionally, the resort faces Kissing Bridge, an architectural masterpiece that promises to become one of the new symbols of Phu Quoc. The resort also benefits from the Bell Tower and the Italian-style Square, where vibrant, international sound and light shows will take place and joins an array of world-class restaurants and bars, "bringing the world to Viet Nam" through a resort-entertainment paradise that fully converges international quintessence at the beautiful Pearl Island of Viet Nam.

With a beautiful private beach, the 197-key La Festa Phu Quoc, Curio Collection by Hilton provides guests with incomparable views of the sunset in Phu Quoc beach. The uniquely-designed La Festa Phu Quoc will feature architecture and design reflective of the Mediterranean region.

Guests who prefer to dine in La Festa Phu Quoc will have access to a wide selection of cuisine from two restaurants, a lobby lounge and a bar. Moreover, travellers can enjoy the resort’s swimming pool, fitness centre and spa and a modern kids’ club.

At the signing ceremony, Ms. Nguyen Vu Quynh Anh, CEO of Sun Hospitality Group under Sun Group, said: “The signing of a management agreement with Hilton Group to launch La Festa Phu Quoc resort is a very meaningful event that lays the foundation for the partnership between Sun Group and the prestigious Hilton Group.

"The Mediterranean town complex with many large projects and items, including La Festa Phu Quoc resort is a highlight project heavily invested by Sun Group in South Phu Quoc. We strongly believe that Hilton’s experience and prestige, especially high-end standards of the Curio Collection by Hilton brand will place La Festa Phu Quoc, Curio Collection by Hilton in a great position to attract both local and international guests when it opens with Mediterranean-inspired space in addition to world-class and truly authentic local experiences.”

As a leading developer in Viet Nam in the fields of tourism and entertainment, Sun Group has contributed to changing the tourism sector in many provinces such as Quang Ninh, Da Nang and Sa Pa, etc., with a portfolio of high-quality, world-class and distinctive works, many of which have won prestigious global awards over the years. Recently, Sun Group has won 24 prestigious awards from the World Travel Awards 2021 for its tourism and entertainment projects across Viet Nam.

Through cooperation with Hilton in La Festa Phu Quoc project, Sun Group and SHG continue to perfect their high-class resort tourism ecosystem in South Phu Quoc, turning the South of Phu Quoc into a place where the world's most famous brands including Mariott International, Accor Hotels and New World (a brand under Rosewood Group) converge. At the same time, this once again affirms SHG's position as a Vietnamese hotel brand that cooperates with many of the world's leading management partners.

Hilton is a leading global hospitality group based in the US with a portfolio of 18 world-class brands comprising more than 6,600 properties in 119 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history.

In addition to joining three other Hilton-managed hotels in Viet Nam in Ha Noi and Da Nang: Hilton Hanoi Opera, Hilton Garden Inn Hanoi and Hilton Danang, La Festa Phu Quoc is also a project to establish the presence of one of the most prestigious brands of Hilton - Curio Collection by Hilton in Phu Quoc and Viet Nam. This is a world-renowned brand offering guests the most authentic experiences by bold architecture, state-of-the-art technology and delicious cuisine made from local ingredients.

Besides luxurious and high-standard services from the Curio Collection by Hilton brand, regarding the strengths of La Festa Phu Quoc, Alexandra Jaritz, senior vice president of brand management in Asia Pacific, said: “With a distinctive design and identity, La Festa Phu Quoc, Curio Collection by Hilton will stand out against the backdrop of accommodation in Phu Quoc, appealing to inquisitive travellers seeking to explore the world.”

The signing of a management agreement with Hilton Group to launch La Festa Phu Quoc resort has formed the partnership between the two "giants" in the field of resort tourism of the world, and launches a resort full of impressive and unique advantages in the future, a paradise for relaxation, entertainment and festivals, offering visitors enjoyable experiences at the Pearl Island.

Source: VNS