Ninh Thuan Province need to uphold region linkage, create outstanding tourism products to attract domestic and international visitors

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- On the occasion of Ho Chi Minh City tourism Festival, on 15th May, in Ho Chi Minh City, Ninh Thuan Provincial People Committee held a conference to stimulate, promote Ninh Thuan tourism. Mr. Nguyen Trung Khanh, Chairman of Vietnam National Administration of Tourism (VNAT) attended and spoke at the conference.

The delegates attending the conference (Photo: TITC)

Speaking at the event, Mr. Tran Quoc Nam, Chairman of Ninh Thuan Provincial People Committee stated that, Ninh Thuan is a province in the South Central Coast region of Vietnam, located in the tourist cluster, belongs to tourism triangle of Da Lat - Nha Trang - Phan Rang. Ninh Thuan possesses rich and diverse resources with many famous landscapes such as beaches of Binh Son - Ninh Chu, Ca Na, Binh Tien, Hang Rai, especially the primitive Nui Chua and Phuoc Binh National Parks. In which, Nui Chua National Park has been recognized by UNESCO as a World Biosphere Reserve. Besides that, Ninh Thuan also has Cham cultural art with folk songs, Cham dance along with traditional crafts and customs, religious rituals of the Cham people, ancient Cham towers, unique Kate festival, the oldest Bau Truc pottery craft village in Southeast Asia... have become invaluable tangible and intangible cultural heritages, the rare cultural resources for tourism development.

VNAT’s Chairman Nguyen Trung Khanh speaking at the conference (Photo: TITC)

To recover and develop tourism in the province commensurate with the potential and advantages, Mr. Nam emphasised Ninh Thuan oriented to create and develop tourism products, especially typical products, focusing on developing 3 main groups of products, including 4 specific products: sea tourism, Cham cultural heritage tourism, high-tech agricultural tourism, and eco-tourism associated with Nui Chua National Park; 4 brand new products including Cat (Sand) - Muoi (Salt) exploration and entertainment tourism, semi-wild hunting tourism, railway experience tourism, medical tourism; 4 supplementary products including community tourism, entertainment and cuisine tourism, renewable energy production sightseeing, and  trade tourism.

Ninh Thuan also prioritises calling for investment projects in the key tourism development areas in the north and south of the province and the city centre of Phan Rang - Thap Cham to form a hotel system in Binh Son beach area, entertainment complex areas; high-class coastal resorts, specialised tourism services such as tourism combined with off-road motorcycle sand racing, paragliding, kitesurfing, agricultural activities... to form specific, different and highly competitive tourism products in order to attract more domestic and international visitors to Ninh Thuan.

Mr. Tran Quoc Nam, Chairman of Ninh Thuan Provincial People Committee speaking at the conference (Photo: TITC)

Speaking at the conference, VNAT’s Chairman Nguyen Trung Khanh said, the organisation of conference on Ninh Thuan Tourism Promotion and Stimulation in Ho Chi Minh City will be highly effective when Ho Chi Minh City is the largest domestic market in the country and one of the central transfer hubs for tourism, the focal point to receive international visitors. Ninh Thuan should link with Ho Chi Minh City and other nearby provinces such as Southeast and Mekong Delta, especially the triangle cluster "Nha Trang - Da Lat - Ninh Thuan", to learn the experience in attracting visitors from each other, diversifying tourism products, creating unique products to be outstanding, attractive and meet the demands of large number of domestic and international visitors.

Mr. Nguyen Trung Khanh proposed Ninh Thuan to uphold linkages and cooperation among Ninh Thuan, Ho Chi Minh City as well as neighbouring provinces to develop tourism. Ho Chi Minh City needs to support in introducing investors, tourism businesses, big travel agencies of Ho Chi Minh City and organise a number of survey teams to come, work and connect with Ninh Thuan.

Ninh Thuan should focus on developing a number of outstanding tourism products with advantages of the province to bring attractive experiences to visitors after a long time being affected by the Covid-19. Improve professionalism in communication activities, promote tourism products and programmes to attract visitors in order to relocate the brand; Apply information technology and uphold digital transformation in order to effectively support the recovery of tourism.

Signing cooperation agreement between Ninh Thuan Tourism Association and Tourism Associations of provinces and cities (Photo: TITC)

At the present, according to Mr. Khanh, Ninh Thuan needs to coordinate with Binh Thuan to prepare and organise tourism events in response to the Visit Vietnam Year 2023 which will be held in Binh Thuan, on that basis to create a chain of typical products of the region.

In addition, Ninh Thuan needs to continue implementing Guidelines and Plans of the Government and the Ministry of Culture, Sports and Tourism in resuming tourism activities in the New Normal.

VNAT’s Chairman Nguyen Trung Khanh emphasised, VNAT commits to always accompany and support localities, destinations and businesses, including Ninh Thuan in promotion and development activities of the tourism industry in the upcoming period.

(Photo: TITC)

At the conference, unique tourism products, new tours from Ninh Thuan Province were introduced to delegates, investors and the business community.

Tourism Information Technology Center